MARIGOLD MARKETING GROUP
The Step-by-Step Launch Checklist for Facebook Ads That Convert in 2026
Meta's Andromeda update quietly changed how Facebook ads work, and most advertisers haven't caught up.
If you've boosted posts that flopped, spent money on ads that didn't convert, or tried Facebook ads once and gave up — this checklist fixes that.
7 steps every coach must complete before launching
30+ checkboxes covering pixel, targeting, creative & more
Written in plain English - no agency jargon
Free - instant delivery to your inbox
FREE CHECKLIST
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SOUND FAMILIAR?
You're Not Bad at Ads.
You Were Missing a Process.
📣
"I boosted a post and got zero leads"
Boosting optimizes for engagement, likes, comments, shares. When your goal is leads or sales, the algorithm is working toward the wrong thing entirely. A proper Ads Manager campaign lets you optimize for the outcome you actually want.
💸
"I spent $500 on ads and got nothing"
Without the right tracking, targeting, and funnel in place before you launch, even great ads won't convert. You were set up to fail from the start.
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"I tried ads once and gave up"
Most coaches quit right before things click. The problem usually isn't the budget — it's that nobody showed them what needed to be in place first. Knowing what to expect changes everything.
Every one of these problems has a fix — and it starts before you ever hit publish.
WHAT YOU'LL GET
Everything You Need to Launch
With Confidence
The checklist walks you through 7 steps and 30+ checkboxes -
covering every area that can make or break a Facebook ad campaign.
How to set up your Meta Pixel so Facebook can actually optimize your ads
The right campaign objective for your offer — Sales, Leads, or Complete Registration
How to size your audience correctly — the 500K–3M rule most coaches never learn
How to build audiences that convert, even on a small budget
What your landing page must have before you send a single click to it
The ad copy framework that stops the scroll and drives action
7 steps. 30+ checkboxes. Everything in plain English — no agency jargon.
WHAT PEOPLE ARE SAYING
Trusted by Industry Leaders
If you are looking for a Facebook Ads pro you can trust, look no further — you've found them.
If you're thinking about someone to run your ads, you would be lucky to have Mari on your team.
On a 6-month agreement – our client invested just under $25,000 for campaigns and MADE $213,613 from Marigold's ads.
WHO THIS IS FOR
This Checklist Was Made for You If…
You're a coach or course creator who wants to use Facebook ads to grow your audience and fill your programs
You've tried ads before but couldn't figure out why they weren't working
You're about to launch your first real campaign and want to get it right from day one
You're tired of guessing and want a clear, step-by-step process you can follow every single time
ABOUT US
Who Put This Together?
This checklist was built by the team at Marigold Marketing Group — a Facebook ads agency that works almost exclusively with coaches and course creators. We've managed over $10M in ad spend across 14 years, and this is the exact pre-launch process we run for every single client before touching a campaign.
Everything You Need Before You Spend Another Dollar on Ads
Get the free checklist and know exactly what to fix before your next ad launch.
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